Buynomics
Buynomics is a SaaS company that helps businesses make smarter pricing, product, and portfolio decisions using AI virtual customer simulation technology. Its data-driven approach is trusted by global leaders such as Coca-Cola, L'Oréal, Danone and Nestlé.
My role: Spearheaded the alignment and development of branded touch points — spanning web, social media, presentations, events, and beyond — to elevate and unify the brand’s visual identity following their Series B funding round.
Still In Development.
Results
Drove a significant uplift in LinkedIn ad conversions through refreshed formats and updated visual design.
Designed and developed an in-house Learning Management System at just 10% of typical agency cost, attracting 200+ leads.
Led the design and build of a new Careers page, successfully aligning with multiple stakeholders across the business.
Provided design execution and strategic input across cross-functional initiatives, supporting Demand Generation, Content, Product Marketing, and Sales Enablement teams.
The brief
Buynomics didn’t want a complete overhaul—it needed refinement.
Building on its recognisable foundations, I proposed a bolder, sleeker visual direction to bring consistency and clarity to everyday brand application.
The concept combined linear forms, UI-inspired elements, human-first imagery, and intentional use of negative space to convey a more modern, enterprise-ready presence.
To bring this to life, I executed high-impact assets and web designs in Figma, created scalable Canva templates to empower internal teams and built new pages and modules on Hubspot in collaboration with software developers.
In conjunction with other freelancers, I also revised the brand guidelines for clarity and precision.
Their visual identity now:
My proposals for a revitalised visual direction:
RGM Academy
For the launch of the RGM Academy, I designed a compelling, user-friendly course experience that positioned the platform as a must-have for Revenue Growth Management leaders navigating the AI shift.
Working cross-functionally, I brought together expert content, real-world case studies, video editing and thoughtful UX to create a cohesive learning journey. In particular, I designed a table of contents solution for the course, which saved the team 90% of an agency proposal. The academy showcases practical strategies from leaders at Unilever and Ajinomoto, helping users break silos, embed AI across functions, and adopt simulation-based decision-making to drive smarter, faster growth.
Careers
I led the design and build of the new Careers page and briefed a professional photographer to prepare for it, working closely with HR, Marketing, and leadership to ensure it reflected the company’s culture, values, and ambitions. More than a hiring tool, the page was strategically crafted to attract top talent, strengthen employer branding, and support long-term growth. By combining clear structure with engaging design and messaging, it helped position the company as an inspiring and credible place to work.
LinkedIn Ads
I used quick visual iterations, A/B testing, and an agile design approach to figure out what ads actually resonated with our audience—helping us improve engagement and significantly increase conversions for webinars and courses.
“It's no longer the big beating the small, but the fast beating the slow.”
— Eric Pearson
