Brand • Content • Product

My name is Clara.
I transform complex ideas into brands people believe in.

Meaningful by Design

I create narrative-driven brands, products, and digital experiences that connect strategy with execution. From defining voice and identity to designing seamless user journeys, I bring clarity, creativity, and intent to every touchpoint. Discover my work.

  • A consistent brand builds trust, connection, and longevity. Through refined visual identity and a distinct tone of voice, I ensure every pixel and word reflects your values and leaves a lasting impact.

  • Well-developed content strategy builds connections and scales with your team. With strategic SEO and innovative storytelling, I craft compelling content that captivates audiences and drive action across all platforms.

  • Seamless, user-friendly digital experiences elevate your brand and captivate your audience. Using tools like Figma, WordPress, Framer and Webflow, I craft intuitive, flexible designs that blend function and beauty.

About me

I’m a strategist and designer who helps SaaS and design-led companies tell their stories and create digital experiences that feel meaningful and clear.

Over the past six years, I’ve worked across UX and brand design, product marketing, and communications – bringing together what I’ve learned to bridge the gap between business goals and human experience. With a Master’s in Web and UX/UI Design, I focus on turning complex ideas into simple, intuitive journeys that make sense to people.

I’ve had the chance to work on projects like positioning Stylegrid in the B2B curation space and shaping brand visuals for Buynomics. No matter the brief, I connect strategy, storytelling, and design in a way that feels thoughtful.

Outside of work, I love good food, art, writing, and the occasional run around Madrid, where I’m based.